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Global Blog Platform Kings!

We have Pixnet, Vocus, and other blog platforms in Taiwan. While developing this blog, I suddenly became curious about which blog platforms are popular in other countries. That's how this article came to be.

In the classic anime "Kochikame", there's an episode called "The King of Rankings", where Ryotsu plays a character who rates products. I don't intend to play such a role today; let's just start by looking at internet data.

Below are the top traffic platforms for each country I've compiled.



Updated irregularly. This article is currently in its budding stage and will grow slowly.


🇯🇵 Japan

Japan's blog ecosystem is unique, with dedicated platforms for everyone from celebrities to tech professionals. Ameba Blog is Japan's largest community platform and the top choice for celebrity updates. note is a paradise for professional creators, featuring a minimalist interface focused on a quality reading experience. Meanwhile, Hatena Blog enjoys a high reputation in the tech community with excellent SEO performance!

Platform Preference Main Users Core Features Revenue Model SEO Performance
Ameba Blog Extremely High (Mainstream Community Hosted) Celebrities, Influencers, General Public Largest in Japan, community-oriented, easy to build a following Built-in tipping, monetization features, platform ad revenue share High platform authority brings steady traffic, but weaker technical SEO control
note High (Pro Creators' Choice) Creators, Designers, Freelancers Minimalist interface, hybrid of Medium and Substack Paid content, membership subscriptions, ebook sales Good, professional content is easily seen as a credible source
Hatena Blog High (Tech & Knowledge Circles) Techies, Engineers, Scholars Great for professional long-form content, highly respected in tech circles Free & Paid Pro versions Excellent, easy to rank well
WordPress (Self-hosted) Pro/Long-term Choice Pro Creators, Corporate Brands 100% data ownership, ultimate customization Ads, Affiliate, E-commerce, Memberships Excellent, allows deep technical SEO & structured data optimization

🇰🇷 Korea

Korea's blog ecosystem is dominated by the Naver ecosystem! Naver Blog is deeply integrated with the search engine and ranks extremely well in Korea, though it's relatively weaker on Google. Want to reach overseas audiences? Then Tistory is the choice; it's friendlier to Google SEO and supports high customization.

Platform Preference Main Users Core Features Revenue Model SEO Performance
Naver Blog Extremely High (National Dominant Platform) Lifestyle/Consumer Bloggers, Shops, KOLs Deeply tied to Naver Search, easy to use Naver AdPost revenue share, content marketing Excellent Naver ranking, weak Google ranking
Tistory High (Pro & Tech Oriented) IT Developers, Pro Critics High customization (HTML/CSS), owned by Kakao Group Google AdSense & various ad networks Friendly to Google SEO
WordPress (Self-hosted) Pro/Corporate Brand Choice Pro Creators, Corporate Brands 100% data ownership, ultimate customization Ads, Affiliate, E-commerce, Memberships Excellent, allows deep technical SEO optimization

🇬🇧 UK

The UK blog market is led by WordPress! Professional writers and journalists prefer Substack and Ghost, both focusing on paid subscription models. Wix is a popular choice for small businesses and personal brands, with a drag-and-drop editor allowing anyone to build a site without coding skills.

Platform Preference Main Users Core Features Revenue Model SEO Performance
WordPress Extremely High (Market Leader) Pro Creators, Corporate Brands 100% data ownership, ultimate customization Ads, Affiliate, E-commerce, Memberships Excellent, good for AI search readiness
Substack Pro Writers/Journalists Preference Journalists, Experts, Critics Minimalist publishing & monetization Direct reader subscriptions High domain authority but closed ecosystem
Ghost Pro Publishing Preference Pro Bloggers, Online Media, Journalists Focused on pro publishing, integrated newsletter & memberships Built-in subscriptions & membership system Built-in pro SEO, extremely fast loading
Wix Mainstream (Small Biz/Personal Brand) Small Business Owners, Personal Brands, Photographers Drag-and-drop editor, all-in-one builder SaaS Subscription Built-in standard SEO tools
Medium Mainstream (Writer Community) Thought Leaders, Tech Pros Minimalist reading interface, strong community recommendation Reader paid subscriptions (Partner Program) -

🇳🇿 New Zealand

New Zealand's professional operators prefer WordPress Self-hosted, with complete control and high SEO performance making it the top choice for long-term brand building. Ghost is favored by writers, journalists, and digital nomads, combining content publishing with newsletter membership systems for an excellent reading experience.

Platform Preference Main Users Core Features Revenue Model SEO Performance
WordPress (Self-hosted) Extremely High (Pro Choice) Pro Bloggers, Long-term Brands, Companies Complete control, data ownership, high extensibility Ads, Affiliate, E-commerce, Own Products Extremely high & fully customizable
Ghost High (Modern Content Ops) Writers, Journalists, Critics, Digital Nomads Combined publishing & newsletter membership system Native paid subscriptions, memberships Good, better than pure newsletter platforms

🇦🇹 Austria

Austria's internet ecosystem is unique, dominated by the public media ORF, which is the nation's most representative content platform. Themed blogs like the travel-focused tasteoftravel.at and health/diet-focused leckerabnehmen.com are also very popular. krone.at is the mainstream mass media with massive traffic!

Platform Preference Main Users Core Features Revenue Model SEO Performance
orf.at (ORF) Extremely High (Content Media Portal) Austrian Public, News Readers Austria's most representative public media platform Public funding, Ads Extremely high, strong domain authority
krone.at Mainstream (Mass News/Content) General public interested in news/entertainment Mainstream mass media, ranked 6th in traffic Digital ads, paid subscriptions, native ads Extremely high ranking, strong news keyword authority
tasteoftravel.at High (Travel Theme) Austrians seeking travel inspiration Deep destination storytelling & practical guides Travel affiliate, ads, brand colabs High ranking score (88.7), high organic traffic
leckerabnehmen.com High (Popular Theme Blog) Public interested in health, diet, weight loss Top-ranked popular blog in Austria Ads or Affiliate (Presumed) High visibility in local lifestyle search

🇮🇱 Israel

Israel's blog market is led by WordPress.org Self-hosted as the professional choice! Local giant Wix takes second place, with its drag-and-drop editor making site building super simple. For beginners, the completely free Blogger is recommended, with deep integration into the Google ecosystem.

Platform Preference Main Users Core Features Revenue Model SEO Performance
WordPress.org (Self-hosted) 1st Place (Pro Choice) Pro Bloggers, Companies, Startups Complete control, high customization, strongest SEO Ads, Affiliate, E-commerce, Subscriptions -
Wix 2nd Place (Local Giant) Personal Creators, SMBs, Artists Israeli local company, drag-and-drop editor Ads, E-commerce, Booking systems, Paid upgrades -
Blogger 3rd Place (Beginner Choice) Blog Beginners, Students, Hobbyists Completely free, Google ecosystem integration Google AdSense revenue share -
Medium Popular (Pro Community) Thought Leaders, Tech Pros, Writers Minimalist reading interface, strong community recommendation Reader paid subscriptions (Partner Program) -
WordPress.com (Hosted) Common (Advanced Beginner) Blog Beginners, Future Self-hosters No technical maintenance needed, upgrade path available Ad revenue share, paid plans to unlock features -

🧐 How to Dig for Treasures on These Platforms?

Now that you know the hot platforms in each country, how do you find quality content on them? Language barriers aside, by using Google's "Advanced Search Operators", you can uncover local hidden gems!

Just add site:platform_url before your keywords to tell Google: "I only want to search within this website".

Practical Examples:

If you want to find articles about "Software Architecture" on Taiwan's Vocus:

site:vocus.cc "Software Architecture"

If you want to see if there are discussions about "Software Architecture" on Cloudflare Pages (a static site host loved by many developers, including me):

site:pages.dev "Software Architecture"

🌍 Global Treasure Hunting Strategy

This trick works great for the international platforms we just introduced! Try these combinations:

  • 🇯🇵 Japan (Find Travel Diaries on Ameba)

    site:ameblo.jp "Taiwan Travel"

  • 🇰🇷 Korea (Find Makeup Recs on Naver Blog)

    site:blog.naver.com "MOTD" (MOTD = Makeup of the Day)

  • 🇬🇧 UK (Find Tech Newsletters on Substack)

    site:substack.com "AI trends"

  • 🇳🇿 New Zealand (Find Digital Nomad Stories on Ghost)

    site:ghost.io "digital nomad" (Note: Many Ghost sites use custom domains, but the ghost.io subdomain can still catch quite a few)

Master this trick, and the world's perspectives are at your fingertips! 🚀